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Shreya Das

Brand & Category Marketing at Croma

Shreya Das is a seasoned marketing professional with extensive experience in brand and category marketing across various prominent companies. Currently working at Croma as a Brand, Category Marketing and Merchandising specialist, Shreya focuses on enhancing the digital presence of the electronics brand through innovative marketing campaigns. Prior experience includes a Senior Manager role at Tata Digital, where Shreya crafted brand positioning strategies and owned campaign calendars for Tata Neu, and a Campaign Manager position at Shopee, where in-depth market research informed marketing strategies. At Flipkart, Shreya managed marketing campaigns to elevate category awareness in the electronics segment, while at Meesho, responsibilities included overseeing the launch of campaigns and leading a creative team. Shreya holds a Bachelor of Commerce degree with a focus on Accounts and Marketing from Sivanath Sastri College.

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