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Meghna Singhal

Head-sales, Own Brand at Croma

Meghna Singhal is an experienced sales and business development leader currently serving as Head of Sales for Croma's own brand since May 2018, where responsibilities include driving sales and margins across multiple channels and leading a team of over 50 professionals. Prior roles at Croma encompass Head of New Age Channels, where Meghna managed B2B sales and alternate channels, and General Manager of Product Head for Store@Home, pioneering an innovative video commerce model. Meghna's career also includes significant contributions to Tata Administrative Services in various managerial roles, focusing on both operations and strategic initiatives across multiple Tata companies, as well as a strong educational background with an MBA from the Faculty of Management Studies, University of Delhi, and a B.Tech in Chemical Engineering from Visvesvaraya National Institute of Technology.

Location

Mumbai, India

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Croma

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Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group


Headquarters

Mumbai, India

Employees

1,001-5,000

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