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Rick Blackshaw will be joining as Executive Vice President and Brand President for HEYDUDE, a division of Crocs, Inc.

Mr. Blackshaw has over 25 years experience in footwear, sporting goods and consumer products. Prior to HEYDUDE, he

was Chief Executive Officer at CCM Hockey, a private equity-backe d carve-out from Adidas. Previously, Mr. Blackshaw

was President of Sperry, President of Keds, and Vice President/ General Manager of the Chuck Taylor division of

Converse, a subsidiany of Nike, Inc., as well as President of Packs and Travel Corp., a division of Sunbeam / Coleman. He

also held various roles in product management and marketing with Timberland, Reebok and Frito-Lay. Mr. Blackshaw

received his Masters of Business Administration with Honors from The Wharton School, University of Pennsylvania, and

is a member of the Wharton's Baker Retailing Center Advisory Board, and holds a Bachelor's degree from Babson

College.