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Luciana Amaral currently serves as Diretora de CS & CX at CRMBonus since January 2024. Previously, Luciana held the position of Customer Success Director and Head Comercial at Bnex from September 2019 to January 2024. Luciana's experience in retail management includes a role as Retail Strategy Manager at Dotz from March 2012 to March 2019, and substantial contributions in sales and marketing at Carrefour from February 2007 to March 2012 as Sales Development Manager and Marketing Manager. Earlier roles included Key Account Manager at Dpto Propaganda and Young & Rubicam Brazil, as well as Key Account Executive at Studio Griecco Publicidade. Luciana's educational background features multiple MBAs in areas such as Retail, Leadership, and Marketing, obtained from institutions like FDC - Fundação Dom Cabral and FGV - Fundação Getulio Vargas, alongside a bachelor's degree in Publicidade e Propaganda from Universidade Católica de Santos.