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Patti Balbas has a diverse work experience in the field of strategy and brand management. Patti is currently the Vice President of Strategy at Critical Mass, overseeing the EU and Asia regions. Prior to this, they held positions as Group Strategy Director and Strategy Director at the same company.

Before joining Critical Mass, Patti worked as a Broad Resident in Marketing and Communications at The Broad Center. Patti also worked as the Director of Strategy at VSA Partners, where they led strategic engagements for blue chip clients and played a key role in business development.

Patti has also held positions at Straightline International, where they served as the Director of Client Solutions and Associate Director of Brand Strategy. Patti was responsible for advising clients on brand building opportunities and leading brand engagements.

Earlier in their career, Patti worked as a Brand Strategy Consultant at Interbrand, where they identified and solved strategic brand challenges for clients. Patti also had a Marketing Insights MBA Internship at MillerCoors, where they conducted research and recommended targeted brand strategies.

Patti's work experience also includes roles at Humana and Humana Europe, Ltd., where they worked as a Strategic Communication and Brand Consultant, Brand and Marketing Manager, and Founding Member of the company's international subsidiary. Additionally, they worked as a Marketing and Communication Analyst at The Centers for Disease Control and Prevention.

Overall, Patti Balbas has extensive experience in strategy, brand management, marketing, and communication, and has worked with a variety of clients and industries throughout their career.

Patti Balbas has a diverse education history. Patti completed their Bachelor of Arts degree in Psychology at Yale University in 2005. Later on, they pursued further education and obtained a Master of Business Administration degree in Marketing Management at the University of Chicago in 2011. Additionally, they attended The London School of Economics and Political Science (LSE) and focused on International Marketing, completing their studies in 2007. Patti also participated in the Broad Residency in Urban Education from 2016 to 2018. Finally, in 2002, they briefly attended the Max Planck Institute for Evolutionary Anthropology, where they studied Language Acquisition.