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Kieran Atha is a seasoned Senior Strategist with a diverse background in digital strategy and creative development. Currently at Critical Mass since February 2023, Kieran has worked with notable clients including Diageo and Nissan. Previously, Kieran held the positions of Senior Strategist and Strategist at Freemavens from April 2020 to February 2023, serving clients such as LEGO and L'Oreal. Other experience includes a role as Creative Strategist at Investis Digital, focusing on high-profile clients like Heineken and Airbus, and a digital and PR position at WPP for Ford of Europe. Early career experience includes serving as a Specialist at Apple. Kieran holds a Bachelor's degree in Business & Management from the University of Glasgow and furthered education in Growth Hacking and international studies at Universidad Carlos III de Madrid.