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David Skerrett is currently the Group Strategy Director and Head of Social/Content at Critical Mass. David is also the Founder of Think Go Digital, where David provides strategic consulting services. In addition to their roles in various companies, David has experience as a guest lecturer at the University for the Creative Arts and has held positions such as Chief Strategy Officer, Managing Partner, and Director in companies like Nimbletank and R/GA. David Skerrett has a background in business studies from The University of Sheffield.