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Daniel MacPhee has a diverse work experience in digital marketing roles. Daniel currently works at Critical Mass as a Senior Search Strategist, where they collaborate with clients and internal teams to develop search-led projects and campaigns. Daniel is responsible for on-page optimization, improving site layout, functionality, and conversions. Prior to this, they worked at D + D MKTG as a Co-Founder, where they developed and implemented digital marketing strategies and campaigns, actively listening and learning from clients to drive business growth. Before that, they held the position of Marketing Programs Manager at Flight Creative Agency, where they managed and analyzed digital marketing campaigns and provided recommendations for alternative strategies. Daniel also has experience as a Marketing Programs Manager and Account Manager at QReady Media, where they designed and implemented marketing campaigns, developed SEO strategies, and managed customer relationships.

Daniel MacPhee completed their Bachelor of Business Administration (BBA) degree with a specialization in Marketing from Mount Royal University, which they attended before 2014. Daniel has also obtained several additional certifications, including a Content Marketing Certification from HubSpot Academy in March 2019, and various Google Ads certifications including Google Ads Mobile, Google Ads Search, Google Ads Video, and Google Ads Display, all obtained in 2019 and 2018. Additionally, Daniel has certifications in Advanced Google Analytics, Google Analytics Individual Qualification, Google Analytics for Beginners, and Mobile Site Certification, all obtained in 2018.