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Andrew Lavery is a multidisciplinary creative director with a Bachelor's degree in Graphic Design & Advertising from Alberta University of the Arts, obtained between 2002 and 2006. Currently serving as an Associate Aquatics Liaison at MSCHF since April 2024, Andrew also holds a long-standing position as Vice President and Executive Creative Director at Critical Mass since May 2006, leading innovative campaigns for notable clients such as Snickers, M&Ms, Twix, Starburst, Skittles, DIRECTV, QuickBooks, and City National Bank. With over seven years of experience directing global integrated efforts within the Omnicom network, Andrew continuously seeks to enhance brand impact on culture.