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Prina Kerai is an experienced professional in customer success and account strategy within the retail media sector, currently serving as the Head of Customer Success for the UK at Criteo since October 2020. In this role, Prina focuses on UK grocery and FMCG retailers, developing revenue strategies and joint business plans, driving platform migrations, and managing complex retailer relationships. Prina's previous experience at Criteo includes a position as a Senior Account Strategist, where the emphasis was on building onsite monetization programs for UK retailers. Prior to Criteo, Prina held various roles at Yahoo, leading optimisation teams and managing EMEA change projects, and has a background in sales support. Prina earned a B.A. (Hons) in Business, Media, and Cultural Studies from Kingston University.