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Kristel Smith is an experienced creative professional with a strong background in graphic design and marketing. Currently serving as Manager of Creative Solutions at Criteo since May 2014, Kristel has held various leadership roles, including Team Lead for US Key Accounts and Advanced Digital Designer, managing global accounts and collaborating with cross-functional teams to drive innovation and client support. Prior to Criteo, Kristel was the Lead Marketing Designer at Federated Media Publishing, Inc., where skills were employed to redesign corporate branding and develop ad campaigns. Experience as an Experience Designer at BrightLine involved creating multi-platform campaigns, and earlier roles included design work at the International Community School and internships focused on web and print design. Kristel holds a Bachelor of Fine Arts in Graphic Design from Mercy College and a graduate degree in Graphic Design from Miami Ad School Atlanta @ Portfolio Center.