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Dalyn Mathews is an accomplished marketing professional with extensive experience in private market sales and retail media. Currently serving as the Head of Private Market Sales at Criteo since October 2021, Dalyn Mathews has also held the role of Team Lead for Private Market Sales, focusing on retail media. Prior to this, experience at Georgia-Pacific LLC spanned from April 2012 to 2021, including positions such as Senior Associate Brand Manager for Quilted Northern® and Project Manager for National Accounts, while also contributing to omnichannel and shopper marketing initiatives. Earlier experience includes a role as Marketing Communications Coordinator at Graphcom from September 2009 to March 2012, where responsibilities included managing various media communications and marketing branding projects. Dalyn Mathews holds a Bachelor of Applied Science in Advertising from the University of Florida.