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Anne-Sophie Guillou is a seasoned UX researcher with extensive experience spanning various roles and industries, currently serving as a Senior UX Researcher at Criteo since May 2021. Prior to this, Anne-Sophie worked as a freelance UX researcher, specializing in remote user testing, user interviews, and in-situ observations. At Groupe Clarins, from January 2019 to August 2020, Anne-Sophie conducted comprehensive UX research across multiple countries, managed UX performance analyses, and led projects aimed at enhancing website performance. Previous experience includes a Digital Marketing Strategist role at ADVISO, where Anne-Sophie focused on strategic planning, user experience audits, and inbound marketing strategies. Other key positions held include Digital Marketing Specialist at Ellpi, Digital and Social Media Consultant at Jancovek, Senior Product Line Manager at ALPA, and Product and Project Manager at ANDREW GN. Anne-Sophie holds a Masterclass in UX from Mélodie Mancipoz, an MSC in E-Commerce from HEC Montréal, and a Master's in Marketing from ESSCA.