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Oumaima Laabouli is a skilled professional in commercial management with diverse experience in BtoB contexts. Currently serving as a Junior Commerce BtoB at Cristalco since May 2023, Oumaima is involved in business development, commercial reporting, and contract management. Previous roles include Chargée de Gestion Commerciale at Groupe KILOUTOU, where Oumaima managed strategic client databases and contributed to internal site restructuring. Prior to that, Oumaima worked at Banque Centrale Populaire as Animatrice Commerciale, focusing on sales assistance and process optimization. A background in customer needs analysis and marketing campaigns was further developed during experiences with Toyota Du Maroc and Royal Air Maroc. Oumaima holds a Master 2 degree in Operational Management with a focus on Marketing and Commerce from Ascencia Business School and a specialized Master’s in Marketing and Commercial Action from Ecole Supérieure de Technologie de Casablanca.