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Carolina Gómez Alfonso has a diverse work experience in sales, marketing, and product innovation roles across various companies. Carolina has held positions such as Sales Readiness & Enablement Director LATAM at Crehana, Marketing & Product Innovation Manager LATAM at Kimberly-Clark, and Sales Enablement and Commercial Excellence Leader LATAM at Kimberly-Clark Professional. Their expertise includes developing sales and marketing development strategies, leading product innovation and launch strategies, and driving sales through effective go-to-market strategies. Prior to these roles, they also worked in sales and training positions at companies like Avon and Henkel.

Carolina Gómez Alfonso completed their Bachelor's in Industrial Engineering at Pontificia Universidad Javeriana from 2002 to 2008. Carolina then pursued an Especialista en Mercadeo at Universidad EAFIT from 2013 to 2014. In 2019, they obtained a Digital Marketing Certificate from Circus Street. Later, in 2021, they completed a course in Customer Experience at Crehana. Recently, in 2022, they enrolled in the Digital Product Management program at the University of Virginia Darden School of Business and is currently pursuing a Data Analytics certification at Google. Additionally, they received a Coaching Certification from Ken Blanchard in 2015.