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Catharina Doria has a Master's degree in Business Analytics and Big Data from IE Business School. Catharina has experience working as a Senior Brand Manager at Credo AI and previously worked as a Product Marketing Consultant at Applause. Catharina was also a Content Creator at TikTok and has a background in managing social media accounts and developing marketing strategies. In addition, Catharina founded SaiPraLá, a viral application that maps sexual harassment on the streets. Catharina is a University Innovation Fellow in Design Thinking from Stanford University and holds a Bachelor's degree in Communication and Media Studies from IE University.