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Jeff Olson has worked at the Dakota Credit Union Association since 2008, becoming the President/CEO in 2015. Prior to that, he was the EVP of Governmental Affairs. Before joining the Dakota Credit Union Association, Jeff was a partner in an advertising and marketing firm. He also has served as a political strategist and consultant on several legislative campaigns and initiated measures throughout North Dakota.

Jeff currently serves as Chair of the Executive Board of the American Association of Credit Union Leagues (AACUL); as an ex officio member of the Credit Union National Association Board of Directors; ex officio member of the CUNA Strategic Services, Inc., Board of Directors; ex officio member of the CUNA National Action and Response Program Administrative Council and the National Advocacy Fund Steering Committee; and as a member of the Credit Union Awareness LLC Board of Directors. He is also the Chair of the Dakota Credit Union Association Heath Benefits Board of Trustees, and Vice Chair of Pactola, a business lending credit union service organization.