��������

Luis Eduardo Cuellar Pulido currently holds the position of Presidente at Credifamilia Compañía de Financiamiento S.A. since May 2021 and serves as Socio y Miembro Junta Directiva at MW3, a digital distribution company, since December 2014. Prior experience includes serving as Vicepresidente Consumo y Transformación Digital at Banco Santander from August 2019 to May 2021 and Vicepresidente de Estrategia y Transformación Digital at BNP Paribas Cardif from November 2010 to July 2019, where responsibilities involved product definition and digital ecosystem development. Additional roles encompass Gerente de Planeación Corporativa at Banco Agrario de Colombia, Director de Proyectos at Grupo Aval, and Profesional Senior at Allianz Seguros. Luis Eduardo has also contributed as a professor at Universidad Gran Colombia and holds multiple degrees from prestigious institutions, including MIT Sloan Executive Education and Inalde Business School.