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Johanna Lara is a seasoned professional in the financial sector, currently serving as the Regional Commercial Manager for Credifamilia Compañía de Financiamiento S.A. since August 2021. Previously, Johanna held the position of Commercial Director at Gestión de Negocios Financieros from March 2018 to March 2021, where responsibilities included coordinating and training the sales team for mortgage business acquisition. Other notable roles include General Manager at JYJ Consultores SAS and Executive at Banco La Hipotecaria. Johanna's career began at Banco Davivienda, where strategic marketing initiatives significantly increased client engagement and sales. Johanna holds degrees in International Business and International Relations from UTEL Universidad.