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Nicolson Aitken is an experienced designer and entrepreneur with a comprehensive background in user experience design and brand development. Currently serving as a designer at Credenza since January 2022, Nicolson enables sports teams and athletes to integrate Web3 technologies for enhanced fan engagement and revenue generation. Additionally, Nicolson is the founder of plyrsbrnd, focusing on creating sustainable brands for athletes. Previous roles include chief storyteller at p1440, UX designer at the Treasury Board of Canada Secretariat, and founder of Mad Geek Love, among others. Nicolson's work has spanned various industries, demonstrating a strong ability to develop user-centered designs and marketing strategies, supported by a foundation in education from Carleton University.