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Aditi Vatsa is an experienced professional in strategic partnerships and business development, currently working at CRED since December 2022 to enhance business revenues through data monetization strategies. Prior to this role, Aditi served as the Partner Growth and Sales Manager at airtel, leading brand onboarding in the South region for the Airtel Ads team. Aditi's career also includes experience as an Advertising Sales Consultant at Amazon, focusing on supporting sellers with their advertising efforts, and as a Process Consultant at EY, where automation solutions were developed for clients. Aditi began the professional journey as a Marketing and Business Development Intern at Betterhalf.ai, contributing to customer onboarding and email marketing efforts. Aditi holds an Executive MBA in Strategy, Marketing, and Operations from the Indian Institute of Management, Kozhikode, and a B.Tech in Electronics and Communications Engineering from SRM IST Chennai.