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Laura-Jade Vaughan

Head Of Insights at Creative UK

Laura-Jade Vaughan (Klée) serves as the Head of Insights at Creative UK since August 2021, focusing on audience understanding and engagement to inform marketing strategies and foster strategic partnerships. Previously, as a Senior Marketing Manager, Laura-Jade led marketing and communications for various membership tiers, establishing brand identities and leveraging customer data for effective strategy development. Prior experience includes roles as Marketing Manager at Nottingham Contemporary, where responsibilities included devising marketing campaigns, and Marketing and Communications Manager at New Art Exchange, where attendance and national profile were significantly increased. Additional experience encompasses curatorial roles in collaborative art projects and various marketing positions within the art sector. Laura-Jade holds a Bachelor of Arts in History of Art from the University of Nottingham and a Master of Arts in Curating Contemporary Art from the University of Essex.

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