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Lahiru Liyanage is a skilled Digital Marketing Executive with extensive experience in conversion rate optimization and digital strategy formulation. Currently employed at Creately since June 2021, Lahiru utilizes data analytics tools such as Google Analytics and Hotjar to enhance website performance and user engagement. Prior experience includes working at Antyra Solutions and Dialog Axiata PLC, where Lahiru contributed to various digital marketing initiatives, including SEO, PPC campaigns, and brand management. Lahiru's educational background comprises a Master's in Business Analytics from the University of Colombo, a Bachelor's in International Business, and a Postgraduate Diploma in Marketing from CIM, reflecting a strong foundation in business analytics and marketing principles.