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Magnus Potter has extensive experience in digital strategy and account management, currently serving as a Senior Director at Crealytics since March 2016, where progressive roles include Senior Strategy Lead and Account Director. Prior to this, Magnus worked at AKQA from January 2009 to December 2014 as a Campaign Manager, contributing to EMEA client support following AKQA's acquisition of SearchRev. Earlier experience includes a Technical Analyst position at SearchRev, where Magnus assisted agencies with PPC tools, and a Reporting Analyst role at Carphone Warehouse, focusing on transformative broadband services. Magnus began the professional journey as a Commercial Assistant at e2save.com within the Carphone Warehouse group.