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Michael Vitale is an experienced business leader with a diverse background in sales and operations, currently serving as Co-Founder and Chief Operating Officer at Craft&Ride LLC since April 2017, the foremost provider of aftermarket accessories for Onewheel. Previous roles include Vice President of Sales at GoCheck Kids, where the focus was on early detection of vision disorders, and Head of Sales at Aiva Health, known for its voice-powered care assistant technology. Michael also held various leadership positions at TigerConnect, contributing to advancements in clinical communication solutions, and was Vice President of Sales at Zipit Wireless, Inc., focusing on secure messaging technologies. Earlier experience includes leading U.S. sales for Research In Motion and a decade-long tenure at AT&T Wireless in various sales management roles. Michael Vitale is a dedicated professional with a strong track record in driving growth and improving operational efficiency across multiple sectors.