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In 2012, Caleb Musser started their career as a Territory Manager at Technocom Business Systems. Caleb then moved on to Arthur Elliott Marketing Group in 2013, where they served as the Director of Business Development until 2014. In the same year, Caleb joined Leavine Family Racing (LFR) as the Director of Sponsorship Sales. Later in 2014, they became the President at Musser, a position they still hold. Finally, in 2020, Caleb founded Craftom and currently serves as the Founder & CEO.

Caleb Musser attended the University of North Carolina Wilmington from 2008 to 2012, where they obtained a Bachelor of Arts degree in Professional Writing & Advertising.