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Jennifer Smith is an experienced digital marketing and business development professional with a strong background in the restaurant and hospitality industry. Currently serving as the Digital Marketing Director at Cracker Barrel since November 2019, Jennifer leads initiatives in digital customer experience, e-commerce, UX strategy, and social media. Prior roles include Senior Director of Sales & Insights at CraftWorks Holdings, where responsibility encompassed merging systems for multiple restaurant brands, and Director of Sales and Marketing at Logan's Roadhouse, focusing on off-premise sales initiatives. Additional experience at O'Charley's, American Blue Ribbon Holdings, and a foundational role at Cracker Barrel highlight expertise in menu strategy, gift card programs, and corporate communications. Jennifer’s career began in banking, further showcasing a diverse skill set across marketing, project management, and analytics within dynamic environments.