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Max Gonzales is Executive Vice President of Strategy & Relationship Management where he maintains a consistent corporate image that unifies complex service and product offerings. Max’s responsibilities also include corporate communications, public and corporate relations, resource development, events, human resources, information technology, and research and evaluation.

Prior to joining CPLC, Max spent more than 20 years at SRP, a water and power utility based in Tempe, Arizona where he provided marketing, direct marketing, market research, public relations, advertising, and strategic planning to the Hispanic Market.