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Nicholas Arena is a seasoned Sales Executive with experience at CP Handheld Technologies since October 2018, managing a $2.5M software portfolio on the west side of the U.S. Previously, Nicholas held the role of Business Development Representative, successfully managing a $1.5M pipeline and achieving a 50% increase in sales through new business development. Earlier experience includes serving as the RFID Lab Project Manager at Auburn University, where project plans were developed and implemented, and as a Brand Ambassador for Rockstar Energy Drink, promoting the brand at various events. Nicholas holds a Bachelor of Business Administration in Marketing from Florida Atlantic University.