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Samantha Hamilton is an accomplished marketing professional with a diverse background in various global and regional roles. Currently serving as a Senior Marketing Manager at Cover Genius since August 2021, Samantha specializes in embedded protection through the company’s XCover platform, which collaborates with major digital companies. Previous positions include Marketing Manager at DJO, Ecommerce Marketing Manager for the APAC region at Plum Products Ltd, and Ecommerce Marketing Lead at Multi Channel Network. Samantha’s career also encompasses significant experience in content, brand partnerships, and event management at companies such as Incisive Media and eBay, as well as a foundational role as a Brand Ambassador with Commonwealth Bank of Australia. Samantha holds a Bachelor's Degree in Communication and Media Studies from Charles Sturt University.