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Seo Lay Sim has been working in the business and operations field since 1996. Seo Lay began their career at M1 Limited as an Internet Services & Product Development Assistant Manager. In 2000, they moved to Globe Telecom as a Marketing Consultant and then to Virgin Mobile as a Product Marketing Consultant. From 2012 to 2016, Seo Lay Sim worked at House of Setu as the Head of Marketing & Business Development, Asia Pacific, where they were responsible for product creation, marketing, establishing sales channels, brand creation and building brand awareness with limited resources. Seo Lay then moved to Karhoo as the Head of Business Readiness (Business Operations & Go-To-Market), Asia Pacific. In 2017, Seo Lay Sim began working at KaHa Pte Ltd as the Head of Business Development & Operations, where they are currently employed.

Seo Lay Sim obtained a Bachelor of Commerce from Curtin University, with a major in Marketing.