Linda Lo Castro currently serves as Head of Marketing at Coutts, a position held since September 2023. Previously, Linda spent nearly a decade at NatWest Group, where roles included Head of Marketing for Affluent, Senior Marketing Manager for Business Banking & Entrepreneurship, and Marketing Manager for Current Account and Savings. Linda's responsibilities encompassed customer communications and campaign delivery to millions across various banking brands. Prior to NatWest, Linda held the role of Advertising and Brand Manager at Lombard, focusing on brand strategy and management. Earlier experience includes marketing management at Direct Line Group, where oversight of motorcycle insurance marketing took place, and a marketing management role at Internet Business Group. Linda's educational background includes a BSc (Hons) in Business Studies from City, University of London, along with diplomas in Sales Promotion and Direct and Interactive Marketing.