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Floor Twickler-Hermsen is an experienced online marketeer with a strong background in strategic, tactical, and operational marketing. Currently serving at Courseware since October 2017, Floor is responsible for website and webshop management, SEO, online advertising, e-mail marketing, content creation, social media, and organizing events. Prior experience includes a role as an online marketeer at Justlease.nl, focusing on conversion optimization and campaign support, and an internship at Pierre et Vacances Center Parcs Group, where responsibilities included optimizing landing pages and managing affiliate campaigns. Floor holds a Bachelor of Business Administration in Commercial Economics with a focus on Leisure Management from Fontys University of Applied Sciences, complemented by a minor in online marketing from Avans University of Applied Sciences. Skills include proficiency in CMS, Photoshop, Google AdWords, and Google Analytics.