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Dayna Bourgoin (National Music Director, Pure Country Radio) A 20+ year veteran of the music and broadcasting industry, Dayna Bourgoin is currently the National Music Director for Pure Country Radio and oversees music programming and national content development for the brand. Dayna got her start at CKBY in Ottawa in 1999. In 2003, she became the Music Director at CMT Canada. She launched her own promotion and publicity company in 2009 and was then hired at 604 Records/Simkin Artist Management where she helped Dallas Smith launch his country music career. Dayna moved back to radio in 2014 to help with a format flip from Classic Hits to Country. She was also part of the team that re-branded 16 stations across Canada to Pure Country.