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Heloisa Bronchtein Gomes has extensive experience in trade marketing, holding various managerial and coordinating positions at Coty since October 2016, where significant achievements include driving category growth in direct channels and leading the largest incentive campaign in the body category. Previous roles at Procter & Gamble involved overseeing trade marketing for well-known hair color brands, alongside experience in sales and category management. Heloisa holds a Bachelor's degree in Economics from UNIFESP, where studies spanned from 2011 to 2015, complemented by early commercial internships at Bradesco. Core competencies include sales channel development, key account management, and team leadership.