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Joanna Flug is an experienced digital marketing and branding professional currently serving as the Senior Social Media Manager at Vuori since June 2024 and as the Senior Content Manager at Cotopaxi since September 2021. At Cotopaxi, Joanna oversees strategic partnerships and brand storytelling, drives ambassador team building, and leads influencer and content creator partnerships. Prior to these roles, Joanna operated as a Digital Marketing and Branding Consultant from May 2015 to November 2021, and held positions such as Brand Communications Manager at Gregory Mountain Products and Content + Social Media Manager at Kel & Partners. Joanna began professional endeavors with a strong educational foundation in Broadcast Journalism and Marketing from California Polytechnic State University-San Luis Obispo, complemented by international experience at Università degli Studi di Torino.