Originally named "Price Club" in 1976, Costco started out by serving small businesses while additionally targeting a selected audience of non-business members. Because of their specific strategy, they quickly became successful. Today, they are one of the largest retailers in the world and retailer of choice for speciality items.

Costco is a membership warehouse club that strives to bring the best possible prices on quality brand-name merchandise. Costco has more than 800 locations worldwide. They are a multi-billion dollar global retailer operating in 8 countries. Costco provides a wide selection of merchandise such as appliances, baby products, beauty products, clothing, luggage, handbags, computers, electronics, and any other household item you can think of. Within their core merchandise categories or core business, they offer food and sundries, non-foods, and fresh foods. Within their Warehouse Ancillary business, they offer gasoline, pharmacy, optical, food court, hearing aids, and tire installation. Other businesses include e-commerce, business centers, and travel.

Most notably is there Kirkland Signature brand, Costco's trademark private-label brand. They only use this brand on merchandise sold through their website or warehouses. This brand came at a time where they recognized the need for quality goods at budget-friendly prices. However, most of these brands are manufactured by national brands such as Starbucks, Ocean Spray, Niagara, and Humboldt Creamery.

They operate membership warehouses and e-commerce websites with a limited selection of nationally-branded and private-label products in a wide range of categories. By keeping these products at a low price, they are able to produce high sales volumes and rapid inventory turnover.

Apparel & Fashion

Electronics

Consumer Goods

Food & Beverage

Retail

Consumer Services

Costco Wholesale

Ron M. Vachris

Jonathan Wong

Gary Millerchip

Torsten Lubach

Bhakti Bhatale

Pietro Nenci

Peter Gruening

John Sullivan

Patrick J. Callans

Joseph P. Portera

Russ Miller

Richard A. Galanti 

Andree T. Brien

The Marketing Team at Costco Wholesale is responsible for developing and executing strategic marketing initiatives to drive membership growth, enhance member engagement, and boost sales across their diverse product categories. This team leverages both digital and traditional marketing channels, analyzes membership and sales data, collaborates with corporate and regional departments, and manages retail media partnerships to ensure Costco's value proposition reaches a wide audience effectively.

Marketing Team

Information Technology and Security Team

Directors & Managers

General Management

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Marketing Team

About

Team members

Other teams at Costco Wholesale

Information Technology and Security Team

Directors & Managers

General Management

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Marketing Team

About

Team members

Other teams at Costco Wholesale

Information Technology and Security Team

Directors & Managers

General Management

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