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Betul Arikan is an accomplished ecommerce manager with extensive experience in marketing and product management across various industries. Currently at Costa Farms since October 2013, Betul has led the company's first e-commerce initiative and successfully launched a drop ship program, achieving a 100%+ year-over-year sales increase. Prior roles include senior product marketing manager at Costa Farms, marketing director at HAL Investments - Atasun Optik, and marketing manager positions at Sheraton Istanbul Maslak Hotel and Samsonite. Betul's expertise also extends to adidas group and Beymen, where significant contributions to brand strategy and product portfolio development were made. Betul Arikan holds a Bachelor's degree in Public Relations and Advertising from Marmara University and a foundational education in mathematics from Uskudar American Academy.