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Mattijs Alpaert has over a decade of experience in proposition development and consumer insight within Costa Coffee, currently serving as Senior Proposition Manager with responsibilities for medium and long-term proposition development at CostaX. Previous roles include leading innovation initiatives for global retail experiences, acting as the consumer voice in retail proposition development, and delivering actionable consumer insights to enhance the in-store experience. Early career experiences include internships at Capgemini implementing ERP solutions for Fiat-Chrysler, Union Income Benefit as a Family Protection Consultant, and BNP Paribas in vendor financing. Mattijs holds a Bachelor's degree in Business Management with a focus on International Business from the University of Westminster.