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Carl Bou Abdallah has extensive work experience in the advertising and marketing industry. Carl is currently working at Cossette as the Lead - Strategy Director. Prior to that, they worked at VMLY&R as a Senior Strategist, where they were responsible for creative briefing, data analysis, and insights. Before VMLY&R, Carl held the role of Strategy Director at Mindspace®, where they led various clients including Pepsi Co., Nestle, Johnson & Johnson, and Unilever. Carl also has experience at McCann Worldgroup as a Planning and Truth Central Manager/MENA, and as a Senior Brand Planner. Additionally, Carl worked at UM Worldwide as a Media Supervisor LEVANT and at REACH as a Marketing Research Executive.

Carl Bou Abdallah completed a Mastère spécialisé in Marketing et communication at ESCP Business School in 2013-2014. Carl also obtained a Master of Arts (MA) in Marketing and communications from ESA BUSINESS SCHOOL during the same period. Prior to that, they earned a BA in communications arts with a focus on Advertising and Marketing from Notre Dame University - Louaize (NDU) in 2008-2011.