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Javier Lorente is an accomplished professional with extensive experience in digital transformation and education. As the Founder of Ediacara Advisory since September 2021, Javier provides strategic advisory services to companies seeking effective digital transformation. Javier serves as a Guardian at The Game Changers Lab since April 2024, supporting companies through their transformative processes. In addition, Javier acts as an Advisor in Technologies for Customer Experience at TAKARABUNE and collaborates on digitalization projects at CORRECTA. As an academic, Javier holds several professorships across esteemed institutions including Deusto Business School, ESIC Business & Marketing School, Universidad Europea de Madrid, EAE Business School, and Universidad Francisco de Vitoria, teaching topics related to digital transformation, marketing, and innovation. Javier holds a Doctor's Degree in Business/Managerial Economics from Universidad Nacional de Educación a Distancia and a degree from Universidad Politécnica de Madrid.