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Gary Cokins is the founder and CEO of Analytics-Based Performance Management LLC, established in August 2012, providing advisory services focused on performance management methodologies such as customer profitability analysis and balanced scorecards. With over 40 years of experience, Gary Cokins has held significant roles including Enterprise Performance Management Specialist at SAS Institute Inc., Director of Global Cost Management Consulting at Electronic Data Systems (EDS), and Senior Manager positions at KPMG Consulting and Deloitte Consulting. Gary Cokins also contributed to the promotion of activity-based costing through early marketing efforts at ABC Technologies. Academic credentials include an MBA in Finance and Accounting from Northwestern University’s Kellogg School of Management and a B.S. in Industrial Engineering & Operations Research from Cornell University.