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Shelly Geller has worked in the marketing and media industry since 2000. Shelly began their career at 012 Kavi Zahav as an Information System. Shelly then moved to M.I.L.A in 2002 as a Marketing and Projects Manager, where they were responsible for software assimilation and teaching, as well as managing marketing tools. In 2006, they joined Vista System as a Marcom, Media Dep. Manager, where they were responsible for all marketing products and communicating with worldwide distributors. In 2013, they became a Marketing Manager at ABNET. Shelly then moved to Vista System Signage Solutions in 2015 as Head of the Media Team. In 2017, they joined Emerson Automation Solutions as a Global Integrated Marketing Manager for Emerson-Spectronix. Shelly is currently a Product Marketing Manager at Coro, a role they have held since 2022.

Shelly Geller attended John Bryce - Tel Aviv from 2001 to 2002, where they earned a Cisco certification in Communication engineering. Shelly then attended Bar-Ilan University from 2002 to 2006, where they earned a Bachelor of Commerce (BCom) in Marketing.