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Nicole Vitello is the President of Oke USA Fruit Company, a 100% fair trade fruit importer. Nicole started at Equal Exchange, Oke’s parent company, in 2008 as a sales representative selling fair trade coffee, tea and chocolate. After studying International Development at American University, Nicole founded her own organic farm business, Manic Organic, which she operated successfully for 10 years. Nicole came to Equal Exchange inspired by their economic model of trading directly with small farmers internationally. She is proud to be part of that model in fresh produce by promoting the connection between small farmers in Latin America and consumers in the United States.