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Jim Crawford, and his wife Moie Kimball, own and operate New Morning Farm, a 95-acre certified-organic vegetable farm in south-central Pennsylvania. They have farmed organically for over 40 years, and from the start, all produce was direct-marketed in Washington, D.C. New Morning Farm produces approximately 60 different crops, all certified organic

From vending veggies out of the back of a pick-up truck to organizing and supervising three thriving weekly markets (and launching a fourth in late 2012), they have built a multifaceted, successful direct-marketing system. Through the marketing (wholesale and retail) of various locally-produced foods like orchard fruits, cider, and baked goods, New Morning Farm is at the center of the PA-DC foodshed.