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Vildan Altuglu applies economic analysis and marketing research techniques to matters involving product liability, product misrepresentation, false advertising, antitrust, intellectual property, and general business litigation. She is a leader of the firm’s consumer fraud and product liability practice. Dr. Altuglu has expertise addressing class certification and liability issues using economic, marketing, and consumer behavior data. She has experience in cases involving data breaches and allegations of unauthorized access to personally identifying data. Dr. Altuglu’s industry experience includes automobiles, consumer financial products, consumer packaged goods, technology products, and pharmaceuticals.