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Tony Newlands has over a decade of experience in digital marketing and ecommerce, currently serving as Data & Measurement Lead and Paid Search Specialist at Core Optimisation. Tony operates as a freelance consultant since 2014, enhancing online businesses through SEO, social media, and marketing strategy development. Previous roles include Digital Manager at R Keating Pharmacies, where Tony reconstructed their ecommerce platform, and Community Support Specialist at Uber, providing support across multiple regions. Tony's early career involved positions at Wurth Ireland Ltd, Lock Doctor, blu eCigs UK, iProspect, and Scottish Widows, contributing to various aspects of digital marketing, ecommerce management, and customer support. Tony holds a Bachelor's degree in Information Management from Queen Margaret University.