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Charlotte Ferreira currently serves as the iStore Business Marketing Manager at Core Group Southern Africa since October 2023. Previously, Charlotte held various roles at Osiris Trading from May 2017 to October 2023, including Marketing Lead, Public Relations and CSR Manager for Betway Africa, and PR and Marketing Assistant. Responsibilities encompassed managing PR, CSR initiatives, budget management, project management, and execution of marketing strategies across African markets. Charlotte began their career as a Sports Marketing Intern at Betway, facilitating communication between country managers and assisting in brand management. Educational qualifications include a Bachelor of Commerce (BCom) in Marketing from the University of Pretoria, a Bachelor of Commerce Honours (BComHons) in Marketing, and a short course in Public Relations/Image Management from the University of Cape Town.