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Lidia B. is an experienced marketing professional with a strong background in strategic marketing and leadership roles across various organizations. Currently serving as the National Marketing Director at Cor Cordis since October 2021, Lidia also held the position of Senior Strategic Advisor at The United Project until December 2023. Previous roles include Head of Marketing at Tridant Pty Ltd, Marketing & Communications Leader at Computershare Australia, and Executive Director of Strategic Programs (Oceania) at Ernst & Young. Lidia has been actively involved in the Australian marketing community as a Victorian State Advisory Committee Member for the Australian Marketing Institute and has contributed to various boards, including the Melbourne Workers Theatre. Lidia's educational credentials include an MBA in Marketing from Melbourne Business School, a Graduate Diploma of Business in Marketing from RMIT University, and a Bachelor of Behavioural Sciences (Psychology) from LaTrobe University.