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Per Bergfors is an accomplished academic and business professional with extensive experience in marketing, sales, organization, and management. Currently serving as Assistant Professor at Copenhagen Business Academy since January 2013, Per focuses on research related to the future of marketing and aligning educational curricula with industry demands. As a Partner and Founder of TalentInsights.Biz, Per specializes in talent development and has created the TalentIndikator assessment tool. In addition to roles at Copenhagen Business School delivering executive education, Per has held editorial positions at Pearson Education Inc., contributing to significant marketing texts. Earlier professional experience includes directorial roles at Team Learning and various marketing management positions at notable companies such as Hewlett-Packard, Radiometer Electronic, and Xerox Denmark. Per holds degrees from INSEAD and Copenhagen Business School, specializing in marketing and business development.